Even though we did various courses before starting the business, we found out that if we had practical work experience, we would have saved a lot of time and money. Gaurav-Training and knowledge are very important to not waste time and money and if you want to get into this industry, go and gain some work experience to understand the workings of the industry. What will be your advice to the future entrepreneurs who wants to get into this industry? What are your future plans? Soon we are aiming to bring in some Colombian, Brazilian and Costa Rican coffees also. This has been what we were concentrating from the beginning itself. Gaurav-We have set benchmarks of two of the best names in this industry but we want to create our own space and be a unique entity. Right now, we are aiming to expand our business. After that, I have also done Masters in Interaction Design. I have a business background and he have an engineering background and this helped us to start the firm. Mohit-I also did my chemical engineering from IIT Guwahati and then I decided to work for Microsoft as well as a car rental startup called Zoom Car. That was the inceptions story behind our establishment and we started to grow organically. After quitting that job, I wanted to do something in India itself and I have always been passionate about food and beverages and I like to try different cuisines. Gaurav-I was in Merchant Navy earlier for five years and this gave me an opportunity to visit various places around the globe. In an exclusive interview with CEO INSIGHTS, Mohit and Gaurav talks more about their professional journey and the unique business operations of Alchemist Roastery Coffee Company.Ĭan you talk more about your educational and professional background? Two brothers, Mohit Choudhary & Gaurav Choudhary Co-founded Alchemist Roastery Coffee Company at Ajmer and their ability to complement each other's strengths have helped the company to expand their presence across India and clock in impressive growth numbers. ISBN 978-1-4735-8350-4.Gaurav Choudhary & Mohit Choudhary Co-FoundersAlchemist Roastery Coffee Company is one of the fastest growing coffee companies in India and the unique combination of quality, affordable pricing and great customer service makes the company a top-brand in the segment. The Alchemist Cocktail Book: Master the dark arts of mixology. "Philly baristas are obsessed with espresso tonics - and you should be, too". ^ a b "We're Calling It Now, the Espresso Tonic Is the Drink of the Summer"."Fever-Tree partners with Caffè Nero for 'Espresso & Tonic' drinks". "Barista Cool: Espresso Fashion Transformed". "What Makes Japan's Sparkling Coffee Unique?". ^ "Coffee Drinks Stake a Claim at the Bar - The New York Times". ^ a b c "Deep Dive: What Is an Espresso Tonic? | Trade Coffee".Suggestions for serving include usin a Collins glass, and with a straw. It is Japanese baristas who are credited with adding additional flavours to the drink first. The drink can also include sugar syrup, a lemon garnish, or other flavours such as cherry, or lime or honey. If the tonic is poured on to espresso, a head of foam is created on the drink. The drink is traditionally created by pouring espresso over iced tonic water, creating a layered drink. Presentation Espresso tonic, with head (Montevideo, 2023) In 2019 the British coffee chain Caffe Nero partnered with the beverage company Fever-Tree to sell two variations of the drink across its outlets. The drink has been associated with 'barista fashion' by historian Wendy Pojmann. By 2015 the drink had also spread to Japan. Its popularity grew in Scadinavia and by the 2010s, the drink had spread to North American coffee culture as a result of international barista competitions. Later in 2007 it featured on the menu of Koppi Roasters in Helsingborg, as Kaffe & Tonic. The first record of the drink's creation is in Oslo in 2007, where it was mixed by a barista working with the future founders of the Swedish company Koppi Roasters, Anne Lunell and Charles Nystrand. Key ingredients are espresso and tonic water, but other flavourings may be added. First recorded in 2007, the drink became popular in Scandinavia before spreading to North America, Japan, and around the world. Espresso and tonic, or espresso tonic is a non-alcoholic mixed drink made by mixing espresso and tonic water together.
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